This is the disruption web.
But it has also driven a culture of overnight sensation - Internet 'hits'. The potentially good news is that the life-span of such hits appears to be getting shorter and shorter.
Grow fast, die fast.
Draw Something - the IPhone app a bit like pictionary that sold within weeks of launch to Zynga - is a good recent example. After initial intense use its faded into the background for the vast majority of users.
Why this may be good news is that it could be evidence of our collective tiring of the initial Lolcats (distraction web) phase of the web and a move towards us taking more seriously our individual ability to be part of the disruption web.
Perhaps we are now starting to seek something more, something that matters from our connectedness?
Information alone isn't power. It is the inspiration for the action that delivers the things that matter. The action is organisation. The web enables more of us to self organise to act - to be part of the change that matters to us - than has ever been possible before. Power resides in the ability to organise.
That's been the case since the first bulletin boards and has remained the case as waves of the distraction web have come and gone.
The distractions are coming and going faster and faster - becoming more and more disposable.
I draw (something) a line into our immediate future and see a point at which disruption is more Important to more of us than distraction.
And at that point the true value and impact of the web will have arrived.
It's getting closer.